Stumbleupon as a marketing tool?


A lot of people use social media websites such as Twitter, Facebook and Pinterest to increase traffic to their blog, and to basically market their blog. Stumbleupon may be unknown to a few people, but if you’re into social media I’m assuming that you’ll have AT LEAST heard of Stumbleupon.
I’ve been thinking for the past week “what could my next blog post be?” and it occurred to me that I don’t, 100%, know what Stumbleupon is, so I thought I’d do a little research, find out what other people are saying and see what you think to it…have you used Stumbleupon? If not, maybe you’re like me and don’t really know what Stumbleupon’s purpose is. Well if you want to know, keep reading…

What is Stumbleupon?

It’s both a social bookmarking tool and a social voting tool.

Stumbleupon allows you to save (bookmark) the links to pages which you like, which is similar to other online bookmarking tools such as Pocket, Instapaper and Delicious.

Also it allows you to either thumbs up or thumbs down articles, if you like an article you are randomly shown when you press the “stumble” button you can hit the ‘thumbs up’ button, if you don’t like the article then you can hit ‘thumbs down’.

How to use Stumbleupon?

Go to www.stumbleupon.com

Sign up for free and what interests you – this will help Stumbleupon to find articles of interest to you

It’s that simple, then you can ‘start stumbling’.

 

I have shared my blog posts on Stumbleupon and have found that I have gained quite a bit of traffic, so it’s definitely a good marketing tool.

BUT could it be the next big thing in the marketing world? …I don’t know about that. I just don’t quite get it.

I will continue researching about Stumbleupon, researching how other bloggers/marketers are using Stumbleupon to promote themselves and I’ll get back to you with a “how to use Stumbleupon as a marketing tool” type post, or something similar.

Let me know if you’ve used Stumbleupon or point me in the right direction – let me know how you use stumbleupon as a marketing tool.

As always I enjoy hearing your thoughts and hearing about what methods for marketing you do.

Don’t hesitate to contact me if you’d like to guest blog for

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Stay tuned to my blog as my next blog post will be done by a guest blogger..

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The Internet.


I know the internet is used by millions of people on a day to day basis but I wonder what it would be like without the internet. Would people feel socially outcast? Would people feel as self conscious? Would there be as many medical/scientific advances? Would people be more sociable?

Without the internet the world would be a completely different place.

For me the internet is a vital part of every day life; after all I am a student studying a media degree…making the internet important for my studies. The internet enables people, who in the “real world” may never meet, to speak…converse…get to know one another. The internet can create relationships, partnerships, careers.

On the other hand the internet can break relationships, it can destroy someone’s career…I believe the internet is what you make of it. If you put information, pictures etc. you aren’t proud of on the internet then, at the end of the day, you’ve only got yourself to blame if that information, or a certain image, comes round to bite you.

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The Internet is becoming the town square for the global village of tomorrow.
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Best blogging platform for a small business


I have been asked by a small retail and catering business- Crème de La Catering -to write a recommendation for a suitable blogging platform which will allow them to publicise their company. They’re looking to share recipes and tips on running good events; they also want to feature their suppliers so people know where their products are from.

There are many blogging platforms available on the internet, for example; Blogger, WordPress, Tumblr, Ghost and a more recent blogging platform Medium. I will be discussing 2-3 of these and then discussing the final, chosen blogging platform, which I will recommend to Crème de La Catering in more depth.

Blogger logo

Blogger is a blog hosted platform which gives the option for its user to create an account for free. Blogger allows its users to design their own blog; you can choose from templates which have layouts and backgrounds which can easily be altered to make your blog appear unique.  As well as this Blogger also allows its users to create a custom domain which would allow businesses, such as Crème de La Catering, to be found and followed easier.

As Blogger is owned by Google it allows you to connect seamlessly with Google+ , helping you reach new readers and participate in conversations your posts inspire(Blogger, 2013) meaning if you share your posts you will create conversation about the topic of your post. This is a positive for a small business as creating conversation about your businesses helps to expand your audience reach. Although Blogger seems like a very good blogging platform I don’t think it would be suitable for Crème de La Catering as it seems like a very visual blogging platform, so may not be suitable for posts with a lot of text. However, this would be a good platform for posting pictures of Crème de La Catering’s products, food etc.

Tumblr Logo  Tumblr is a micro-blogging platform which is a very visual platform used, predominantly, by teenagers to post and reblog their friends and people they follow. Although you are able to share your posts on other social media sites such as Twitter, Facebook etc. I don’t think Tumblr would be suitable for a business to use. I believe this because the people who use Tumblr are, mostly, teenagers and as Crème de La Catering don’t specifically target teenagers, but a much wider audience, I don’t think Tumblr would be suitable for this small business is to use as their blogging platform.

WordPress Logo

What is WordPress? “WordPress is a content management system. It’s basically a platform that…makes it insanely simple to create websites” (Wolfe, M 2012).

WordPress.com and WordPress.org; what are the differences?

Well, WordPress.org is “the self-hosted version of the platform” (Wolfe, M 2012) which allows you to host and own your own account; it isn’t hosted on the WordPress server so you have to pay for it. On the other hand WordPress.com “is hosted on WordPress’s servers” (Wolfe, M 2012) meaning that your account is not only free to setup but it is also free to use!

WordPress, like Blogger, allows you to choose custom themes, which can be customised and widgets can be added to make your blog unique and do what you want it to. ‘Widget’ stands for ‘web gadgets’ and help to improve the look and functionality of your sidebar. For example, you can add RSS feeds and Twitter feeds; as well as being able to link your blog to other social media sites, i.e. Facebook and Instagram. There are many widgets available, however not all themes have the same widgets, so you may have to sacrifice a beautiful theme if it doesn’t have the widgets suitable for the purpose you intend.

Widgets

Businesses, in particular small businesses, should blog because it helps your Search Engine Optimisation (SEO); as Google displays the most recent content, therefore if your content is the most recent then you’ll be most searchable. WordPress takes care of 80-90% of the mechanics of search engine optimisation for you(WordPress, 2013). This is so that you don’t have to worry about posts being invisible on Google; if they’re up to date and your blog is updated regularly your post/blog will become even more visible in a Google search. Also, as WordPress takes care of the majority of SEO then you don’t have to spend as much time marketing your business online; it allows you to spend more time within the business while it’s being marketed for you. If you would like further help with searchability there are plugins available on WordPress. Searchability is vital, especially for a small business like Crème de La Catering, as it helps the businesses online presence grow and, therefore the people who buy products will grow. There are many ways which SEO can be improved without installing plugins, for example using; keywords, tags, categories, linking back to yourself, search friendly URLs and fresh, original, up to date content!

Keywords

Keywords are useful because they help your blog and its content to be more searchable. For example, if Crème de La Catering wanted to post a recipe on their blog it would be vital to use keywords which relate to the type of recipe. Say the recipe was a cheesecake recipe keywords used would be “cheesecake” and “recipe” as this clearly states what the post is about, also it will help the business’ SEO because if these terms were Googled then this article would appear. This is easy to do on WordPress as you just decide on a title, or phrase, which is popular on Google and this can be used as the title as WordPress will make it visible in Google.

Tags and categories

Tags and categories should always be used in every WordPress blog post; as categories and tags offer an opportunity to increase traffic to your site via search engines(Ewer, T 2013). They also help to organise your blog so people who read your blog can, for example, click on the “recipe” category and know that they’ll be able to just look at all the recipes Crème de La Catering have published. This makes it easier for your readers to find what they want, thus, hopefully, making them want to come back to your blog as it’s easy to use and navigate around. However, don’t go overboard when categorising posts, as a post shouldn’t be in more than 2 categories. Tags are useful because they enable you to “refind sites…you just click on the list of tags displayed on your own page…and it shows you a list of all the sites you’ve given that tag” (Weinberger, D 2008). Both tags and categories are simple to create on WordPress. Categories can be created either in the main dashboard or whilst creating a post. Tags are added to the bottom of each post so that the tags are relevant to your post.

Creating categories & tags
 Tag cloud

Linking back to yourself

Linking back to yourself is an important way to keep an internal link in your blog, it also helps to drive traffic to other posts in your archives. For example, if Crème de La Catering were to post a new recipe they could link to previous recipes they’d do; encouraging viewers to look around the blog and follow it. WordPress allows you to do this by linking text to an internal or external URL or by putting your own article in the ‘related articles’ section; both these way link internally to your blog creating more traffic to more of your blog posts.

Search friendly URLs

Search friendly URLs are important when creating a blog because it’s, for instance, it is easy to understand what ‘www.cremedelacatering.com/recipes’ would contain. However it isn’t easy to understand what ‘www.cremedelacatering/58302’ would contain. Therefore, to make your site easy to remember and easy to predict the content you must have appropriate custom URLs. When setting up your WordPress account it is vital to choose an appropriate name which reflects what your content will be.

Content

Content, yes it may be an obvious one but it’s where people fall down when it comes to SEO. Creating original, fresh and up to date content is key in an online world; as everybody expects to be able to find out the latest fast! Therefore, to make a blog post about last week’s news it wouldn’t be appropriate, because this has already been and gone. So, to create ‘good’ content which will (we hope) become popular it needs to be current! This would work to the advantage of Crème de La Catering because all of the information posted on their blog would be up to date and current; as businesses are always changing, developing and having new ideas. So, Crème de La Catering would be able to inform their readers of this and also share their recent recipes, products etc. with the people reading their blog.

WordPress allows you to do all of the vital things which help towards a good blog post and also to good searchability. Therefore, I would recommend WordPress because it is versatile; you can add or remove plugins and widgets wherever you’d like, dependent on what the theme you’ve chosen allows you to do. However, most themes allow you to have most widgets and plugins which are available to improve the functionality of your blog. As well as this WordPress allows you to add additional pages to your blog. It is important to have an ‘about’ page which is additional to your blog post page, archive etc. so that your readers know what your blog is about; the about page can also be used to add links to your other social media sites, such as Twitter, Facebook etc.

Taxonomy is the way in which data is organised, this would be used on Crème de La Catering’s blog by either using ‘sitemaps’ or categories; which are the most common way of organising your blog posts. “In classification systems, an overstuffed miscellaneous category can be a sign that the system isn’t using all the relevant information” (Weinberger, D 2008), meaning if you “overstuff” a category  it isn’t using it to its full advantage; therefore to use a category correctly you must be specific about what you want in your categories so that you don’t ‘overstuff’ them. Folksonomies would also be used to help the SEO of Crème de La Catering’s blog by using tags as explained earlier.

In conclusion I wouldn’t recommend Blogger and Tumblr to be used by a small business because they are too visual and aren’t versatile enough. However, I would recommend WordPress because it is a very versatile blogging platform which allows the use of taxonomies and folksonomies; not only on the blog but on individual blog posts. As well as this WordPress can be customised and widgets and plugins can be added to make the blog function as you need it to, in order to suit the needs of your business. Overall, WordPress is a blog which allows you to do pretty much anything, although you have to pay for some themes, plugins etc. it isn’t impossible to create a very good, popular blog with a free WordPress blog; as it is (I would say) just as good as the version of WordPress you pay for.

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What is LinkedIn Used For?


LinkedIn is seen by many people as:

“that website where you post your resume and connect to your coworkers and old school buddies”

This is NOT all LinkedIn is useful for. However, if you think LinkedIn is useful for this reason only, then you’re certainly missing out. If you are one of those people, but even if your not, I urge you to read on so you can get the best from your LinkedIn account.

LinkedIn is a great ‘social media’ website which allows you to connect with, not only existing employes/employees, but also allows you to find, and so connect, with potential (future) employees/employers.

Unlimited Networking

LinkedIn allows you to network with whoever, and whatever business/business person you like! By accepting connections and inviting people you already know to become connections you are expanding the amount of people your profile is seen by; as the people who you’ve connected with will have connections and their connections will be able to see (and so connect) with your profile. WOW! that was a mouthful. But basically, EXPAND YOUR REACH and your professional profile will blossom.

A Global Think Tank

Not only can you ‘connect’ with people on LinkedIn you can connect with communities by joining groups. Groups which represent official organisations, companies etc. are great to join because you can connect with people like you; people who are either in that field of work, or are looking to be in that area of work. So, sharing information and even your details (i.e. Twitter username to encourage ‘like minded’ followers) on the group so other members can see it is helpful; as it helps you to not only make your LinkedIn profile visible to potential employers, but also helps to expand your other social networks with people who have the same interests, job aspirations etc. as you!

A Recruitment Tool

“Every HR department should thank its lucky stars for LinkedIn’s ability to connect potential employers with stellar potential employees at all skill and experience levels, from first-job seekers to veteran automotive salespeople and managers.”

Source

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How to use LinkedIn..


How do you use LinkedIn to grow your practice?

Getting Started

  • Set up your LinkedIn profile

Once you’ve set up your profile you should complete it; add as much information as possible. For example;

  • Current positionlinkedin1
  • At LEAST 2 previous positions
  • Education
  • Profile summary
  • Professional profile image
  • Specialites

Part 1

Building your network

  1. Connect with people you know
  2. Connect to second and third connections through people you know
  3. Join groups on LinkedIn

An example of an invitation to join somebody’s network:

Hi xxxx,

I‘m building my LinkedIn network and would like to add you to my network. You can never have too many great contacts.
Thank you in advance for allowing me to join yours.
Mark

Part 2

Follow me on Twitter, connect with me on LinkedIn..