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BBC Targets Instagram Users


The BBC is making more effort to reach out to new audiences who predominantly use tablets and mobile devices to access social media platforms. The BBC made the decision to join one of the biggest social media platforms of the year; Instagram. They’ve done this in the hope that they’ll reach out to more users online and in the hope that it will encourage more and more young people to read the news; as news consumption among younger audiences seems to be ever growing.

On the 16th January the BBC launched “Instafax” which;

is a throwback to the BBC’s former Ceefax service – the world’s first teletext service that ran on UK television until 2012.

Instafax-BBC-Instagram

The BBC’s Instagram page will feature 15 second long video’s, three times a day; these video’s will aim to show the round up of the days news.

Why?

Corporation hopes to reach new audiences as mobile and tablet viewing figures overtake desktop

The BBC have decided to ‘step up’ and reach new audiences by getting their online audience more involved.  It’s clear that the BBC have new audiences online between different social media platforms; with “BBCBreaking” having over 8 million Twitter followers, “BBC News” having over 3.7 million “likes” on Facebook and the “BBC” having over 1.7 million subscribers on YouTube..and these are far from all of their social media platforms!!!!

As well as this viewing figures on mobiles and tablets have, for the first time in December, taken over desktop viewing figures!! Impressive, right?

There has been mixed reactions about Instafax, ranging from people saying “Instafax is a game changer” to others saying it’s the “worst idea ever”.

Original article

Have you been following Instafax? If so, what are your thoughts on the BBC joining Instagram?

Don’t hesitate to contribute to the discussion below in the comments…

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