What are ‘social media monitoring tools’?
Social media monitoring tools allow you to do just that, monitor your social media sites. If you aren’t sure what I mean here’s an example; take a popular tool ‘hootsuite’ which allows you to post to multiple social networks, i.e. posting the same post to Facebook and Twitter at the same time. Thus, social media monitoring tools allow you to post across many platforms quickly, they also (usually) allow you to schedule posts; which is useful because it makes you appear active on your social networks even when you’re busy.
According to overtone.com social media monitoring tools are:
Generally software, hosted or installed, that enables brands, products, and other topics to be identified in social media content
Popular social media monitoring tools
I discussed popular social media tools here and just wanted this post to be you sharing your favourite social media management/monitoring tools..I’d love to know what you use, I think it’d be helpful for us to learn from each other. Do social media management tools work for you better than managing your social media yourself? Do you use social media management tools for yourself or for a business?
Social media management tools OUTSIDE of business
Are social media management tools just there to be used by businesses? No, they’re not tools which can only be used by businesses; they can be used by anybody who has multiple social media accounts. There are lots of different social media management tools (see “Social Media Management Tools”) which can be used to help you/your businesses manage multiple social media accounts; not only saving time, but also increasing the traffic. Traffic is increased because, for example, if you didn’t use a social media management tool and just left your accounts dormant for a couple of days this would discourage your followers, maybe they’d unfollow you..who know’s? But if you were to use a social media management tool you could, when you were free, schedule a post for particular days you know you’re busy, thus making your accounts look active and so driving more traffic to your site with your content. I have found the scheduling tool very useful as it makes you seem c0nsistent with your posts on all your social media accounts, and so making more people want to follow you and discouraging your followers from unfollowing!
I would definitely recommend, if you haven’t already, to look at my linked article and choose a social media management tool you think you’d prefer; just use trial and error to begin with; i.e. scheduling similar posts at different times of the day to see when your followers are more active.
I often use ‘tweetdeck’ as it’s useful to make sure you stay engaged with your followers and make sure your followers don’t ‘forget’ about you by posting at least 2/3 times a day (most of the time)!!
Do you use social media management tools? If so, how many tools do you use? And how often do you use them?
Let me know what social media management tools you all like to use in the comments below or tweet me
I look forward to all of your comments and interacting with you.