Is it possible to have two identities?

Okay, so this may seem like a weird title and topic for a social media blog…but by “identities” I mean online identities.

Do you think it’s possible to have two online identities?

What do I mean?

The web is a huge place; you can either be yourself or an idealised version of yourself. But is it possible to do both? I believe, to a certain extent, that it is possible. I think you can use the internet for both being yourself (personal) and creating an idealised version of yourself, in this case, a professional “version” of you (a version that is heavily censored/monitored/edited).

The internet allows you to portray yourself as whoever you want to be, meaning you’re able to ONLY post things online that you want others to see. You can, for example, post edited images of yourself onto your Instagram profile – which would give your followers a certain impression – you decide the impression you want to give. YOU choose what people see/think.

It is easy enough to post pictures on Facebook of the night before, but would you want a professional who may potentially hire you to see your drunken pictures?
It’s easy enough to use Facebook privacy settings to stop these from being seen, but it isn’t always easy monitoring, editing and changing articles, websites etc. you may have been signed up to when you were younger – all these things can be found in a Google search (of your name) which will (most likely) be found by a future employer.

What can you do?

What can you do to ensure that your past profiles, etc. are invisible to a prospective employer? Well, first things first DELETE THEM. But, what do you do if you’ve forgotten your Myspace password, for example? Or if you’ve got a profile on a website that won’t allow you to delete that  profile?
If you can’t delete your profile then DETACH it from you. For example, change the email address (if possible), change your name on the profile so it’s made up…change ALL of your details so that the profile can no longer be associated with you.

Even though it’s hard to maintain two online identities it’s possible, however it’s (in my opinion) impossible to stop these two identities from overlapping…after all it’s YOUR name attached to both ‘identities’.

You just have to bare in mind that – you shouldn’t post anything on the internet that you’d be ashamed of, or embarrassed by. Only post things to the internet if you’re happy to post them. After all, you don’t have to put EVERYTHING about you online – YOU CHOOSE what you put out there about yourself. If it’s out there then it’ll be found.

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A Liebster Award is given by bloggers to bloggers they follow, admire or enjoy the posts of. This award shows one blogger how much you enjoy/appreciate their blog and posts, as well as the bloggers hard work. I was nominated by the lovely Heather Waugh aka. Everyday Social Media Marketing. If you don’t already, please go check out her blog and hit follow; she has brilliant content!!



  1. You must link back to the person(s) who nominated you
  2. You must answer the questions given to you
  3. You must pick other bloggers to be nominated for the award
  4. You must create 10 questions for your nominees
  5. You must notify the nominees
  6. You must provide 11 random facts about yourself

My Answers

  1. How did you get into your current occupation? Currently, I am a student studying a Media degree. I have had part-time jobs, however not an ‘occupation’ as such. I got into my university, the way everybody else does, by applying and getting the required amount of points from A Levels.
  2. What do you love most about your job? I’m going to take “job” as university and say that I love EVERYTHING about my university and university life. I love my course, my friends and the place I’m studying is (to me) beautiful.
  3. What do you hate most about your job? I wouldn’t, HONESTLY, say I hate anything about university. There’s always going to be situations in life that you don’t like, or situations which you dislike more than other situations, but things happen and I’ve learnt to enjoy life, what I’m doing and power through!
  4. If there was one thing you could change about your life, what would it be and why? This is a tough question because I think if there’s something you’d like to change then why not go out and get/change it? But the one thing I’d change would be to have my dog (cocker spaniel) with me at university.
  5. What is your favorite smell in the world? I love the smell of fresh cut grass!!!!
  6. Where is your favorite place you traveled to? I went to Disneyland in Orlando, Florida when I was 9/10 years old and I really wish I could go back, so I’m going to say America/Disney is my favourite place I’ve travelled to.
  7. What is the most adventurous thing you have ever done? Going to university, as it was something that was completely new to me.
  8. What is your favorite all-time movie? This is a tough one, I have a few favourites including; the Back to the Future Trilogy, Runaway Bride and The Bodyguard.
  9. If you had to eat one thing for the rest of your life, what would it be and why? Pasta, I could eat it forever. I love it.
  10. The old fashioned desert island question – what are the three items you would take with you and why? 1) my twin so I don’t get lonely, 2) makeup, because I’m literally obsessed and 3) endless supply of toiletries, i.e toothpaste because I hate not cleaning my teeth and love to be clean and smelling lovely.

My Questions

  1. Why did you decide to start blogging?
  2. How long have you been blogging for?
  3. If you could live anywhere in the world, where would it be and why?
  4. Tea, coffee or hot chocolate?
  5. If you found a wallet with money in would you hand it into the police or spend it?
  6. If you could only eat one meal what would it be, and why?
  7. What’s your favourite TV show?
  8. Who is your favourite F.R.I.E.N.D.S character and why?
  9. What is your favourite dessert?
  10. Do you have a pet? If yes, what pets do you have?


Steven Davis

Get Back On aka Jacob Karasch

Zany Zach Reviews

Jessica Wooldridge

Natasha Leeman


I almost forget the last step, but here it is and don’t forget to tweet me @JessLeeman_



  1. I have a twin sister.
  2. I’m 19 years old.
  3. I study a media degree.
  4. I have a major crush on Johnny Depp.
  5. I could drink tea, in particular Yorkshire Tea, all day EVERY DAY!
  6. I have two dogs.
  7. My dogs are called Penny and Lilly. Penny is a Pekingese and Lilly is a Cocker Spaniel.
  8. I love makeup and have a beauty blog.
  9. My favourite artist/idol is Matt Cardle.
  10. My favourite colour is Purple.
  11. I wish I were a Disney Princess.
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BBC Targets Instagram Users

The BBC is making more effort to reach out to new audiences who predominantly use tablets and mobile devices to access social media platforms. The BBC made the decision to join one of the biggest social media platforms of the year; Instagram. They’ve done this in the hope that they’ll reach out to more users online and in the hope that it will encourage more and more young people to read the news; as news consumption among younger audiences seems to be ever growing.

On the 16th January the BBC launched “Instafax” which;

is a throwback to the BBC’s former Ceefax service – the world’s first teletext service that ran on UK television until 2012.


The BBC’s Instagram page will feature 15 second long video’s, three times a day; these video’s will aim to show the round up of the days news.


Corporation hopes to reach new audiences as mobile and tablet viewing figures overtake desktop

The BBC have decided to ‘step up’ and reach new audiences by getting their online audience more involved.  It’s clear that the BBC have new audiences online between different social media platforms; with “BBCBreaking” having over 8 million Twitter followers, “BBC News” having over 3.7 million “likes” on Facebook and the “BBC” having over 1.7 million subscribers on YouTube..and these are far from all of their social media platforms!!!!

As well as this viewing figures on mobiles and tablets have, for the first time in December, taken over desktop viewing figures!! Impressive, right?

There has been mixed reactions about Instafax, ranging from people saying “Instafax is a game changer” to others saying it’s the “worst idea ever”.

Original article

Have you been following Instafax? If so, what are your thoughts on the BBC joining Instagram?

Don’t hesitate to contribute to the discussion below in the comments…

You can also connect with me;

As always I look forward to reading your comments and interacting

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Social Media and Christmas!!

Christmas has finally come and people have began to take to social media to wish everybody a “merry Christmas”…or have they?

It’s that time of year again; CHRISTMAS! When everybody wonders what to buy their loved ones, and when people secretly hope that they don’t get lame presents which they’ll have to pretend to like on Christmas day and then hide them away for the rest of their lives. Bit extreme? It can happen..has it happened to any of you? Or have you always received presents which you’ve loved and thought “wow I really needed/wanted this”? I’m not one to be ungrateful, but the present ideas some people come up with, people who you have known for years, can be insanely random…you’d think they’d just met you and didn’t know your likes/dislikes etc.

Christmas isn’t just about present giving though, it’s about spending time with the family and enjoying the Christmas holidays before everybody’s lives begin to be hectic again with school, work, college, university and what not. About now I guess you’re are probably wondering…”where does social media fit into all this?” Well hold your horses I’m about to tell you.

stockings-christmas-social media

I saw an article on socialmediatoday which argued the “war on Christmas”;

Recently, the Christmas warriors at Fox and on conservative talk radio have lumped people using “Xmas” instead of “Christmas” as another example of their fictional War on Christmas.

They then went on to say that “Christmas” had been abbreviated to “Xmas” or even “Happy Holidays” because they contain less characters than “Christmas” or “Merry Christmas” and so are popular to use on Twitter because you only have 140 characters per tweet. This could be true, however this reasoning for the popularity of these abbreviations would not apply to other social media platforms such as Facebook, Instagram, LinkedIn etc. where there are no character limits per status/post. Maybe Twitter is the most influential platform? Or maybe the use for these abbreviations are down to preference? Or maybe down to the fact that it’s easier and quicker to type “merry Xmas” (for example) to a lot of people than it is to type “Merry Christmas”?

If the reason that “Christmas” and “Merry Christmas” have been abbreviated to adhere to the character count of Twitter, would this make Twitter the most influential social media platform if these abbreviations are continued across other platforms? Surely it should because if you spend the majority of your time on Twitter and then use these abbreviations on other social media platforms it would be evident that Twitter has influenced you to abbreviate your posts on other platforms.

What do you think?

Do you think it’s just slang which has been normalised into our every day speech?

Is it personal preference?

Do you abbreviate Christmas? Merry Christmas? Or don’t you?

Let me know in the comments I like to hear what you all think..or just let me know if you enjoyed this post, or not; I enjoy reading everyone’s comments.

Also, if you would like to contact me with any questions about my blog or for me to do a guest blog, review or even if you would like to collaborate with me on my (or even your) blog; go to the contact me page.

You can also connect with me;

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EmployCallumToday | Instagram Direct Vs Snapchat and Twitter

Guest blog on EmployCallumToday by myself & Chris Lisseman

“When we first heard about Instagram’s upcoming mystery event we were just as confused, yet excited as to, what to expect. We didn’t expect Instagram to come up with a whole new feature.”

Read the full article here:

EmployCallumToday | Instagram Direct Vs Snapchat and Twitter.

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Social Media lessons

This year has been a successful one for social media. Not only have we seen the usage of Twitter and Facebook rise, but we have also seen some (well quite a few) new social media platforms arise.  Starting with Snapchat; which has become a very popular way to send images to friends and just communicate for fun. Not only is Snapchat one of the newest popular social media platforms but we also have the likes of Instagram (including features such as InstaVid & Instagram Direct) and Vine; which is a platform that allows its users to upload video’s which can be a maximum of 6 seconds.

Social media is more visual

Social media, in my opinion, is beginning to get more and more visual. First, we had Facebook and Twitter starting off as text based social media platforms, now they (more so Twitter than Facebook) are encouraging its users to use pictures, making Twitter more visual as they recently released the feature which allows its users to send images via. direct messaging when using a Twitter app on IOS, Android etc. Not only have Twitter added this feature to make their platform more visual but they have also recently changed the way in which images are displayed on both the app and As tweets/links no longer need to be clicked to view an image, as the image is already open and visible on your Twitter feed. This is better because it catches your attention more..also it would seem that people prefer visual tweets over textual tweets; as it’s known that tweets with images are 94 percent more likely to be retweeted

Also, the fact that social media is becoming much more visual could’ve played an important role in Facebook wanting to buy Snapchat, as well as (should) know that Facebook offered Snapchat a hefty sum of $3 billion, resulting in Snapchat declining this. Maybe this was because Snapchat have envisaged that social media is becoming more and more visual, or do the creators of Snapchat think their app is worth, or will be worth, much much more than $3 billion?!

Social media’s for kids?

No, social media is not just for kids. Some people have a misconception that social media is for kids; talking to friends, making new friends, playing games etc etc. However, it’s much more than that. Why? How? Well it’s pretty clear that social media is a very influential platform, and this is why social media can have effects on people; it can effect whether somebody gets a job (or not), it can affect your relationships..

Twitter can help you get a job, so can LinkedIn and many other platforms..but they (if used wrongly) also do the opposite. Use your social networks wisely, keep it (relatively) professional; don’t let an employer see anything you would be embarrassed about (i.e. a drunken picture on your Facebook profile).

Beyoncé demonstrates the power of social media

Another great post by Chris!


Beyoncé released her latest self-titled album on the 13th of December, much to the surprise of everyone. The ‘crazy in love’ singer broke a music industry tradition and I am certainly sure she hasn’t regretted it since. The album has sold over 830 thousand copies reveal recent figures. Beyoncé also broke iTunes records for fastest selling album.

Instead of embarking on a promotional tour, appearing on numerous chat shows and visiting lots or radio stations, beyoncé simply took to Instagram and Twitter with a post captioned ‘Surprise’ as according to Sky News, she was bored of the traditional way and felt she could connect with fans better this way.

The success of ‘Beyoncé’ in less than a week has proved just how powerful Social media, and the outcome it can have, is.


View original post 58 more words

Instagram Direct

Instagram have released a NEW feature, this feature is ‘Instagram Direct’; as blogged about by CLisseman.
Instagram direct is a brilliant new feature which allows its users to send an image or video to selected, it’s like direct messaging on Twitter but with images and videos. This is quite a unique idea, I think it’s a great new feature and the layout also looks very good; neat and tidy like the rest of Instagram!


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Social Media Management Tools

Want to manage your social media accounts?

Well there are plenty of social media management tools (sometimes referred to as ‘dashboards’) out there to use, such as; shoutlet, direct message lab, hootsuite, tweetdeck, wildfire interactive, strongmail social studio and many more.  Social media management tools allow you to manage an element of one social media (i.e Twitter) or multiple social media websites at once (i.e. managing your Twitter posts & Facebook status’).

“A Social Media Management Dashboard is an online marketing tool suite, a website that provides a platform for you to share to all of your social media accounts and networks.” Source

I am going to discuss some social media management tools/dashboards which may help you to market your social media accounts better and boost your online presence.  Shoutlet – a social media management software which helps you engage, promote and analyse your social communication. This software allows you to do this on various social media platforms, such as; Facebook, Twitter, LinkedIn and YouTube.  Direct Message Lab – Allows you to control your social presence. Direct Message Lab (DML) identifies key social media locations for your brand, for example; demographics, and finds users to reach in these ‘locations’.  Wildfire Interactive –  It’s a social media marketing software which engages in real time (like all social media). Also, wildfire allows you to schedule; so your social media accounts and networks are kept up to date.  Tweetdeck – Is a social media dashboard which is available on Chrome, Mac, OS X, Microsoft Windows and mobile devices etc. You can use this dashboard to manage your Twitter account/s and schedule tweets for any time of day. This will make sure you stay active even if you’re too busy to tweet, as you’ve already scheduled a post.

Do you use any social media management tools/dashboards?

Which is your favourite?

You can also connect with me;

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How I Intend To Approach My Research..

I will be posting a 2000 word blog post recommending a social media website for a chosen case-study. The case-study I have chosen to write a recommendation for is… a recommendation for a blogging platform for a small retail or catering business.

For my course assessment I intend to carry out research on different social media websites which will be useful for small retail and catering businesses to use as their blogging platform. I will carry out research online to find out what social media platform has been most successful for existing small businesses, i.e. finding research online which has already been done to back up my reasoning for the use of whichever blogging platform I decide is most suitable. I will do this because then I have some external links; this doesn’t just back up my recommendation,  but also helps me to create a better structured blog with some existing information.

Also, I will look at what the blogging platform can be linked to in terms of social media platforms, for example can you link your blog to Facebook or a Facebook page, Twitter, Instagram etc. I will look at the types of social media platforms which can be linked to the blogging platform as the more social media platforms can be linked the bigger the reach will be for the retail/catering business. I.e. linking your small businesses blog to Facebook, Twitter etc. will allow you to share your posts onto more platforms and so reaching out to more people.

I will look at how affective each social media platforms are at marketing the blogging platform; this will help me weigh up the pro’s and cons of each blogging platform. Therefore, to begin my assessment I will discuss various blogging platforms, such as; WordPress, Blogger,, Ghost, Tumblr etc. before coming to a definite decision about which blogging platform I will choose to recommend to a small retail/catering business.