Is it possible to have two identities?


Okay, so this may seem like a weird title and topic for a social media blog…but by “identities” I mean online identities.

Do you think it’s possible to have two online identities?

What do I mean?

The web is a huge place; you can either be yourself or an idealised version of yourself. But is it possible to do both? I believe, to a certain extent, that it is possible. I think you can use the internet for both being yourself (personal) and creating an idealised version of yourself, in this case, a professional “version” of you (a version that is heavily censored/monitored/edited).

The internet allows you to portray yourself as whoever you want to be, meaning you’re able to ONLY post things online that you want others to see. You can, for example, post edited images of yourself onto your Instagram profile – which would give your followers a certain impression – you decide the impression you want to give. YOU choose what people see/think.

It is easy enough to post pictures on Facebook of the night before, but would you want a professional who may potentially hire you to see your drunken pictures?
It’s easy enough to use Facebook privacy settings to stop these from being seen, but it isn’t always easy monitoring, editing and changing articles, websites etc. you may have been signed up to when you were younger – all these things can be found in a Google search (of your name) which will (most likely) be found by a future employer.

What can you do?

What can you do to ensure that your past profiles, etc. are invisible to a prospective employer? Well, first things first DELETE THEM. But, what do you do if you’ve forgotten your Myspace password, for example? Or if you’ve got a profile on a website that won’t allow you to delete that  profile?
If you can’t delete your profile then DETACH it from you. For example, change the email address (if possible), change your name on the profile so it’s made up…change ALL of your details so that the profile can no longer be associated with you.

Even though it’s hard to maintain two online identities it’s possible, however it’s (in my opinion) impossible to stop these two identities from overlapping…after all it’s YOUR name attached to both ‘identities’.

You just have to bare in mind that – you shouldn’t post anything on the internet that you’d be ashamed of, or embarrassed by. Only post things to the internet if you’re happy to post them. After all, you don’t have to put EVERYTHING about you online – YOU CHOOSE what you put out there about yourself. If it’s out there then it’ll be found.

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Second Year!


I’M BACK!

I MADE IT TO SECOND YEAR OF UNIVERSITY!!! I’m sorry I haven’t been active over summer, well since finishing my last year of Uni; I’ve been super busy and I just haven’t had anything worth blogging about. But, I’m back and will try to blog soon for you…some more useful Social Media related posts which I know you all love. Is there anything in particular you’ve got in mind or ANYTHING SM? Let me know in the comments if you have anything in mind or if you’d like to raise a SM issue/point to me. It always helps if I get suggestions then I can try develop your ideas and help you guys solve any problems you may have. No, I’m no professional but I can, for example, figure out how to use something in order to help others. I usually get the biggest response from blog posts which are, of course, informative and helpful to you all…so I do listen to what you all want to read because afterall I enjoy writing content that you’ll enjoy….although I have to enjoy writing about it – otherwise that’d be no fun!!

Anyways, I’ll finish rambling because this post was basically a post to let you know IM BACK! 🙂
BUT, before I go a question for you all to think about or reply to in the comments: do you think data/multi-media/content/status’ etc. which you publish onto the internet could be used against you?

‘How I built a social media network in eight months’


How I built a social media network in eight months

By Gene’O Gordon

Last summer, I started discussing the possibility of setting up a collaborative blog with a few friends. Over the course of three or four months, my sister, Diana, signed on and we went from talking to planning to designing blogs. We kicked off three WordPress blogs in November. We decided that if we were going blog we wanted real audiences. We didn’t want to put the time and energy into maintaining blogs if they were only going to be read by a dozen of our friends. We decided the way to do that was to build a cross-platform social media network.

The problem with that was, we didn’t have a very large social media presence. Most of us were only active on Facebook with 150 or so followers each at that point, with a handful of other social media accounts we hadn’t used in years. We’ve come a long way since November. Our success hasn’t been stellar in terms of daily page views, but we’re making steady progress, and our readers are very engaged, so we’re pleased and we feel like our effort has been worth it so far.

We experimented with at least nine different social media networks during the early months, and we’ve reached the point where we have an idea what works for us and what doesn’t. I’ll explain in this post how we use various social media networks and why we use them the way we do. I’m ranking them in order of their value to me. I think they can all be valuable if you can figure out how to use them and find people to engage with on them; this is just the way I rank them.

WordPress is the heart of our network, because we’re content-producers first and foremost. This is where we publish, and we strive to update three blogs at least once a day. We chose WordPress mainly for the easy pingbacks, tagging system, and ease of publicizing to other networks.

Twitter is valuable, but not for the page views it brings. It’s valuable because it’s public, it’s a good place to interact with other bloggers without having to load pages, and the character limit means you can never ask a question and get back a three-paragraph response that you must read before the conversation can continue. Twitter was difficult to figure out, but I understand how to grow a Twitter account from zero followers into the thousands now, and figuring it out was worth the effort.

StumbleUpon is an enigma to us, but it is potentially the most valuable source of page views we’ve encountered. It’s a bookmark-sharing service that allows you to add web pages to topic indexes. We don’t understand the etiquette or the ranking system yet, so we aren’t able to use StumbleUpon to get consistent traffic yet, but we’ve pulled hundreds of views in a single day from StumbleUpon several times now.

Facebook is the most difficult network I’ve encountered in terms of getting attention. We have fan pages for our blogs, but they don’t do much. I think we’ll have to package content specifically for Facebook and focus on one of our fan pages to build a big one, and we don’t have the time for that at the moment. The value of Facebook for me as a blogger, for the time being, is in the multi-user chat and discussion group features. It’s great for coordinating.

Pinterest is valuable primarily because it gives us an easy way to curate images, which can later be embedded on our blogs. It’s saved us tons of time searching for art to illustrate posts. We’re working on integrating it more thoroughly into our plan, and thinking about building boards with some of our best blog posts on them.

We also have a Tumblr page that all three blogs update to, but we’ve had limited success with it because we haven’t put the time and effort into networking on Tumblr. I think Tumblr could work very well as a blogging platform, but I’m not sure it’s very good for attracting WordPress readers.

We’ve also experimented with Google Plus and Linked In. I hid most of my G+ profile a few months ago because it started to feel like an identity risk, and I rarely look at my feed there these days. We don’t connect our Linked In accounts to our blogs, because our Linked In networks are loaded with colleagues and professional acquaintances, and that’s not an appropriate audience for the type of blogging we do. I’m looking at Reddit, but only looking for the moment.

At this point, we’re mostly focused on WordPress, Twitter, and StumbleUpon because those are the places that have shown the most promise for mass communication. The others are either on cruise control for the time being or are used in very specific ways.

Gene’O runs the blog Sourcerer and contributes to Part Time Monster.

You can also follow Gene’O on Twitter

Is Social Media shaping our lives?


I may be younger than most social media bloggers, marketing bloggers etc. but this doesn’t affect they way I view social media…and the internet.

People tend to assume that the ‘younger generation’ have grown up with the internet and so think of it as the norm, which it is now, and just haven’t known anything different..which obviously is true in the case of people born in the last 10 years or so.
But, in my life time (I’m 19 years old) I can remember the dial-up tone, not being able to use the phone and internet at the same time. So although I may be part of the “younger generation” I still stop and wonder ‘what would our lives be like if we didn’t have the internet…and of course; social media

I MOST DEFINITELY believe our lives would be drastically different. But would it be better?
Of course there are obvious things the internet allows us to do, like being able to converse with people living at the other side of the world easily, or publishing this blog post. The internet has opened up a whole new world of possibilities, even job roles and opportunities.

BUT do I think the internet is shaping our lives?
In a way yes because we are heavily reliant on the internet, much of what we do now involves the internet.
On the other hand, no; because we are (or should be) an active audience and so should be actively making decisions, not allowing things we see or read on the internet to influence the things we do. But it’s inevitable that this happens, of course it does.

What are your thoughts?
Is Social media shaping our lives??

Follow me on my social media, if you don’t already:

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Get YOUR content to stand out!


Sharing and creating content has become much easier with the use of the internet and its many social networking platforms. So, how can you ensure that YOUR content stands out?

Offer a unique perspective

Try to express and offer something different from what you would expect from the average company, blog, etc. Also, expressing something different from what the average reader might expect on a topic will ensure a unique perspective; and make your content stand out.
DON’T be afraid to say what you truly think – even if this means creating a little controversy, after all people like controversy; something to get them talking about you/your blog.

Be engaging

It goes without saying that your content should be created with one person in mind; your customer. Think quality, not quantity; it’s better to create a couple (or one) blog post per week which are quality and relevant to your audience, instead of creating 5/6 blog posts a week which don’t engage your audience.

One of the most important things to do to get your content to stand out is to… Get found

There’s no point in creating content if your intended audience isn’t going to find it. Make sure you can be found, be searchable. If you’re producing content which is relevant information then you’ll make it easier for search engines to index you; making you more searchable. So, make sure you’re producing the right content for your topic and audience.

An easy way to get found is to be on many social media platforms; Twitter, Facebook, LinkedIn. Linking these accounts to your blog can help you gain more viewers for your blog, increasing your readership and also vice versa; people who follow your blog may go on to follow your Twitter, like your Facebook page and connect with you on LinkedIn via. links on your blog homepage.

So, how do you use your content to be unique, engage and get found? Let me know in the comments section, I’d love to know what you’re doing with content.

Don’t forget to connect with me on my Social media, I look forward to interacting with you on:

The Internet.


I know the internet is used by millions of people on a day to day basis but I wonder what it would be like without the internet. Would people feel socially outcast? Would people feel as self conscious? Would there be as many medical/scientific advances? Would people be more sociable?

Without the internet the world would be a completely different place.

For me the internet is a vital part of every day life; after all I am a student studying a media degree…making the internet important for my studies. The internet enables people, who in the “real world” may never meet, to speak…converse…get to know one another. The internet can create relationships, partnerships, careers.

On the other hand the internet can break relationships, it can destroy someone’s career…I believe the internet is what you make of it. If you put information, pictures etc. you aren’t proud of on the internet then, at the end of the day, you’ve only got yourself to blame if that information, or a certain image, comes round to bite you.

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Don’t forget to interact with me on:

Twitter

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LinkedIn

Connect with me

 

The Internet is becoming the town square for the global village of tomorrow.
Read more at http://www.brainyquote.com/quotes/quotes/b/billgates384628.html#j5sboPjPoFdckALj.99

Social Media: Do We Share too Much Information Online?


Some people share more information online than others, but the question is….

Do YOU think we (as a society who uses the internet) share too much information online?

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Musts for Business Marketing


Right, so as part of my research for my course assessment I thought ‘hey, why not research business marketing’. Why? To get an idea of what businesses like; i.e. how they like to market their business, what they market their business on (i.e. Twitter, Facebook, Blogs) etc. I know my brief is to ‘recommend a blogging platform’, but in order to be able to recommend a blogging platform I feel like I need to get to grips with the kind of marketing which is popular within business.

  1. First and foremost get people talking about your business, be it by word of mouth, via. sharing on Twitter etc. just get your businesses name ‘out there’ (online). Nobody will talk about a business which ‘fits the mould’; which is seen as a stereotypical “boring business”..make sure you do something unique, something which will be remembered THIS will get people sharing. THIS will get people talking.
  2. Don’t ‘drown’ people with information – yes information can be good, BUT if you’re not making sense of ‘tech-talk’ or just generally going off on one this is NOT a good for content marketing. In order to enable good content marketing for your business make sure YOU are the one who makes sense of the information which everybody is confused about. For example, there are millions and millions of webpages on Google, most of which are duplicates (and similar texts edited, changed and put into a different formats/layouts). However, if you’re the one making sense out of all this information your content is more likely to be viewed over the other webpages – insight is more important than heaps of information nobody understands.
  3. People choose their content more now than they ever have, so you’ve got to put yourself in their ‘path’, make sure your visible and somebody who’s looking for content similar to yours can find your content easily.
  4. So, if your content is visible make sure it’s reliable – you need your content, business etc. to stay trustworthy. As you already know ‘word of mouth’ spreads like wildfire, if your company can’t be trusted or isn’t seen as reliable someone could potentially tweet negativity about your business and so discourage others.

These top marketing tips I have explained, inspired by “All You Really Need To Know About Marketing” show that sharing is a vital piece of marketing; as ‘word of mouth’ (well social media) seems to be much more valuable, from personal experience I can also say this, than advertisements and such.

What marketing tips do you use for your business, blog, social media accounts etc?

Any other top tips are welcomed, please share!