SocialMediaKeyboard

LinkedIn; an online CV?


LinkedIn; a social media site which is considered the ‘Facebook’ for business people, students, graduates and so on…

On LinkedIn you are able to add sufficient information to your profile to entice a potential employer, including; adding information about different types of experience you’ve gained, gaining recommendations from your connections, endorsing connections for skills you believe they have…the list goes on. LinkedIn is, effectively, a detailed online CV…Isn’t it?

In all honesty, even though I’m a fan of traditional methods, I do believe that using LinkedIn as an “online CV” would benefit you, especially because you can gain recommendations from people who are in the same/similar profession as you. This is a huge benefit over the traditional paper CV method, as secondary opinions regarding the skills you have (and the recommendations which you’re able to receive on your profile) would be much more persuasive to a potential employer than a list of your skills bullet pointed down a page.

LinkedIn, like any social media site, is accessible 24/7 and therefore you would be able to access your profile to edit and update it at any time of the day, likewise a potential employer could access your LinkedIn profile at anytime; also checking to see whether you’ve added more information, gained further recommendations or even more skill endorsements. Paper is static, the web is (most definitely) not. It’s ALWAYS changing!!

 

Don’t forget to connect with me on my Social media

“Provide for the people”


Connect with me Don’t forget to like this post if you like it. Feel free to comment any quotes you like/find inspirational..

Success…


success-social-media-quoteA quote which I thought I’d share with you all.

Are there any quotes which inspire/motivate you?

social-media-blogger-social networking

Effects of Social Media


Does social media affect the way in which we behave? Is social media influencing what we do and how we do it? Do you think social media affects you?

It’s hard to imagine what life would be like without your smartphone…isn’t it? As saddening as it sounds we are becoming increasingly hooked to our mobiles, tablets and other  devices. Social media is often perceived as being a platform for teens, however this is no longer the case! In 2013, 71% of online adults used Facebook.

There are issues surrounding social media and how much it’s used, especially (it would seem) by younger generations as parents may worry about high usage of social media leading to poor spelling, grammar and textspeak. However, social media isn’t all negative as it offers many opportunities, if used in the correct way, and it provides us with a whole new way of communicating.

social-media-logosLearning the lingo

Some social media sites restrict their users with a character limit. For example Twitter, which forces its users to post updates which are no longer than 140 characters long (including any pictures, links and hashtags). To begin with, when you start using Twitter, this can be an issue, however you learn to condense your ideas into 140 characters after using Twitter for so long. The character limit, however, results in people overusing textspeak; which involves a lot of abbreviating. For example; LOL which means laugh out loud, BTW which means by the way and so on…

Improving your writing

Gone have the times when you’d just write to one single person, as you can potentially reach hundreds, even thousands, of people with just one singular post. Therefore, the issue surrounding social media eroding our writing skills could be viewed as being a load of nonsense, because actually social media offers many great tools to improve writing skills, such as blogging. Blogging doesn’t just improve your writing skills, it also helps build your audience…social media has enabled writers to reach a large audience and fast!

Distinguish between Proper Grammar and Textspeak

Twitter encourages the use of textspeak because of the 140 character limit, however Facebook doesn’t have a character limit. Therefore, Facebook users can afford to use proper grammar; also as there is no character limit this would encourage users to use proper grammar (although I guess it’s a personal choice)! Meaning users of social media have to learn when it is and isn’t appropriate to use textspeak (such as abbreviations, slang etc.). Although blogs, emails and even some written papers can, occasionally, include some textspeak, slang or abbreviations, most writers know the correct way to write according to their audience, and they often do so.

Do we overshare on social media?

Social media has opened up people’s lives, as people post Facebook status’ about things they wouldn’t necessarily tell their friends face-to-face, or on the phone. This could, potentially, open up conversations in person, likewise using “social” media sites such as LinkedIn to display and showcase your expertise can also gain you connections in your desired area/field and potential employment. Thus social media isn’t as isolating as people may think!!

Positive effects of social media

  • Connects you to others, whether it is to talk about general interests or it is strictly professional.
  • Social media has enabled ‘normal people’, who wouldn’t have without social media, to become writers; to express their opinions, share their insights and experiences.
  • Connects like-minded people.
  • Possible job opportunities.
  • Oversharing can be useful, if the information which is being shared is useful.

Negative effects of social media

  • If social media is used in the wrong ways it can, potentially, stop you from getting a job. For example, posting pictures of you getting drunk on Facebook isn’t professional and so wouldn’t look great to anybody wanting to employ you.
  • Can become a platform for bullying, snide comments and generally putting people down; which is the perception some people have of social media.
  • Oversharing can become very irritating if the information which is posted is irrelevant to you, i.e. pointless Facebook status updates.

These are a few points on the effects of social media, out of thousands. So, if you’ve got anything you’d like to add feel free to comment below!

What other effects do you think social media has?

Let me know your thoughts, opinions and insights in the comment section below…as always I look forward to hearing from you!!

Feel free to connect with me

Related Content

share-my-blog-twitter-blogging-sharing

Blogging for beginners


I didn’t start this blog that long ago, however I feel like, for those who may be thinking about setting up a blog (whatever the subject may be), it would be useful for them to get some ‘top tips’. I also thought that I could share some insight and expand on why people start blogs (generic points), did I adhere to the generic points stated, why did I start this blog, etc. etc.

Starting a blog; 10 reasons

  1. To create a “voice” – somewhere you can express your thoughts and opinions with like-minded people. This is an obvious reason to set up a blog, but it’s probably also one of the best reasons, because if you start a blog about something you have an interest and passion in it will spur you on to continue the blog and keep up with daily/weekly (whatever you decided) posts!
  2. To market or promote something – blogs are a great way to market yourself, a product, business or even a service.
  3. To help people – informative blog posts may help people to learn new things, for example a post which I published “Marketing Your Posts” which aims to help others market their posts effectively.
  4. To establish yourself – blogs are a useful platform for bloggers to launch themselves and get themselves established in the field or topic in which they’re blogging about; blogging helps you get noticed by more and more people!
  5. To connect – blogs allow you to connect to other social media platforms, i.e. posting your blog posts onto Twitter, Facebook, LinkedIn etc. immediately after you’ve published them. Blogs also allow you to interact with like-minded people, exchanging comments, sharing opinions and also enabling you to follow people with similar blogs for inspiration.
  6. To make a difference – many blogs involve posts discussing issues, this means the blogger could be trying to sway their viewers into thinking a certain way. However, blogging isn’t just about making people think the same as you, it’s all about sharing each others ideas because two heads are better than one..right?
  7. To stay active or knowledgeable in a field or topic – since the key to a successful blog is blogging frequently, interacting with your viewers and providing up to date (and knowledgeable) information, it’s a perfect way for bloggers to stay up to date in their field and up to date with events which may be happening in the specific field or topic. It enables the bloggers knowledge to continue expanding, and so will be able to give their viewers more insight into the topic!
  8. Stay connected with family and friends – the internet is an ever growing place, so blogs allow you to share pictures, stories etc. with family and friends which you may not see often. Blogs are a great tool to keep you connected with others.
  9. To make money – although not a lot of bloggers make a lot of money out of blogging it is a possibility. However, one of the keys to ensuring your blog will become successful is making sure that you’re passionate about the field or topic you decide to blog about; if you’re not motivated to write a blog post, and it becomes a chore, then why are you doing it? Through practice and patience it’s possible to make money from blogging via. advertising and activities on your blog which generate incomes, i.e. widgets which allow people to donate to your blog or a store,i.e if you’re running a fashion blog and want to create your own brand (or something like that).
  10. Finally and most importantly – Be creative and have fun with blogging – if you don’t enjoy the topic you’re blogging about, find something else..blogging should be something you enjoy, something you look forward to doing; it shouldn’t be like work!!!

When I began my blog I seriously didn’t expect to enjoy it as much as I do, but media is something which I am really passionate about and so enjoy blogging about it.

However, no matter how passionate you are it can still (sometimes) be tricky to come up with something that hasn’t been done before, something original that will captivate people.

I try my best to create original content, content which can be re-used and people will find useful! I really like how my blog has become a sort of social media “hub” for me, as I have all of my social networks connected/linked to my blog.

I am aware of how long this blog post has become so I will answer “why did I start my blog” in a separate post, if you’d like? (let me know in the comments). Although, I have an “about” page which tells you briefly about me and my blog, so check that out!!

Let me know what you think about this blog post in the comments section below. I would also like to know, in the comments, what you did to start your blog off; how did you market your blog? Why did you start your blog? etc. Alternatively, you could create a blog post in response and ping me, I’d love to read those.

If you have any questions don’t hesitate to ask me in the comments or via. my “contact me” page, you can also contact me/follow me on Twitter.

I look forward to all of your comments and interacting with you.

You can also connect with me;
LinkedIn
Twitter
Facebook
Google+

social-media-blogger-social networking

Best free social media monitoring tools


What are ‘social media monitoring tools’?

Social media monitoring tools allow you to do just that, monitor your social media sites. If you aren’t sure what I mean here’s an example; take a popular tool ‘hootsuite’ which allows you to post to multiple social networks, i.e. posting the same post to Facebook and Twitter at the same time. Thus, social media monitoring tools allow you to post across many platforms quickly, they also (usually) allow you to schedule posts; which is useful because it makes you appear active on your social networks even when you’re busy.

According to overtone.com social media monitoring tools are:

Generally software, hosted or installed, that enables brands, products, and other topics to be identified in social media content

Popular social media monitoring tools

I discussed popular social media tools here and just wanted this post to be you sharing your favourite social media management/monitoring tools..I’d love to know what you use, I think it’d be helpful for us to learn from each other. Do social media management tools work for you better than managing your social media yourself? Do you use social media management tools for yourself or for a business?

Social media management tools OUTSIDE of business

Are social media management tools just there to be used by businesses? No, they’re not tools which can only be used by businesses; they can be used by anybody who has multiple social media accounts. There are lots of different social media management tools (see “Social Media Management Tools”) which can be used to help you/your businesses manage multiple social media accounts; not only saving time, but also increasing the traffic. Traffic is increased because, for example, if you didn’t use a social media management tool and just left your accounts dormant for a couple of days this would discourage your followers, maybe they’d unfollow you..who know’s? But if you were to use a social media management tool you could, when you were free, schedule a post for particular days you know you’re busy, thus making your accounts look active and so driving more traffic to your site with your content. I have found the scheduling tool very useful as it makes you seem c0nsistent with your posts on all your social media accounts, and so making more people want to follow you and discouraging your followers from unfollowing!

I would definitely recommend, if you haven’t already, to look at my linked article and choose a social media management tool you think you’d prefer; just use trial and error to begin with; i.e. scheduling similar posts at different times of the day to see when your followers are more active.

I often use ‘tweetdeck’ as it’s useful to make sure you stay engaged with your followers and make sure your followers don’t ‘forget’ about you by posting at least 2/3 times a day (most of the time)!!

Do you use social media management tools? If so, how many tools do you use? And how often do you use them?

Let me know what social media management tools you all like to use in the comments below or tweet me

If you have any questions don’t hesitate to ask me via. my “contact me” page, you can also contact me/follow me on Twitter.

I look forward to all of your comments and interacting with you.

You can also connect with me;
LinkedIn
Twitter
Facebook
Google+

employcaltoday

Job seeking in a digital age | Guest blog by EmployCallumToday


How the digital age brings job seeking to your front door

The recovering economy means more and more employers are confident about recruiting but they haven’t forgotten the lessons learnt from several years of recession and with an ever-growing pool of talent competition is tough. Employers can no longer afford to take a first through the door approach so how can job seekers grab the attention of potential employers and secure their ideal job?

In today’s digital age, a perfectly crafted CV is still a valuable use of time.

The only difference is that job seekers no longer need to trail door to door to let employers know they are looking for work. Many businesses today reject printed CVs, especially recruiters who commonly adopt a digital-only policy.

Popular sites such as Monster, Indeed and Reed mean you don’t even have to send your CV out to potential employers because they can find you. Although the success rate of being head hunted is considerably lower than actively approaching your potential future employers.

You are your own brand.

Richard Branson recently said the best form of advertising is the free stuff. This is particularly relevant for anyone looking to develop a successful career because employers are increasingly checking up on candidates using social media sites such as Facebook, LinkedIn and Twitter. How often do you see friends complaining about their job and employer online? If you were an employer and saw negative comments such as those would you take another second to consider that person’s application?

On the other end of the scale, how often do you see friends and other people you’re connected with talking about subjects that are relevant to their careers? If you are looking for your next career step or actively aware of your career progression, it will add benefit to strategically tweet information and post discussions that relate to your industry. I.e. if you are a digital marketer you should already know that content is king and you should have a regularly updated blog about your career learnings, industry news and technological advances.

Think of the 7P’s of marketing –  if employers are using social media then you should be using it too providing them with physical evidence that you are who you say you are.

It’s not all about attention in your particular category but attention per say.

Word of mouth is the strongest form of publicity and you are ten times more likely on average to succeed in an interview if you are recommended by someone the employer trusts. So why are you not running around phoning everybody you know to tell them you are looking for work? Because you don’t need to. Social media is word of mouth publicity and you can talk to any number of people at the same time using it. Don’t limit your reach by targeting a particular audience, aim to attract that audience and other people who might know somebody hiring that might point potential employers in your direction.

Consider these three rules and you could well be laughing all the way to the bank:

  1. Visual content is more appealing than just text across all social media channels
  2. People like subtle humour, they like ‘clever’ and they enjoy watching people try (take for example Ron Burgundy’s ads for the new Dodge Durango.)
  3. Use the Like Vs. Share rule and invite your friends and connections to grow your audience (Just remember to turn information and statements into a question answerable by liking or sharing.)

employcaltoday

Images like this work well on Twitter where you can only use 140 characters and equally on other social media channels.

To find out more about Callum Davies or his digital marketing campaign to find employment visit www.employcallumtoday.co.uk or get in touch with him by emailing info@employcallumtoday.co.uk.

Check out Callum on Twitter, Facebook, LinkedIn, Google+ and YouTube

social media - socail networking-media

EmployCallumToday | Instagram Direct Vs Snapchat and Twitter


Guest blog on EmployCallumToday by myself & Chris Lisseman

“When we first heard about Instagram’s upcoming mystery event we were just as confused, yet excited as to, what to expect. We didn’t expect Instagram to come up with a whole new feature.”

Read the full article here:

EmployCallumToday | Instagram Direct Vs Snapchat and Twitter.

social media - socail networking-media

Social Media lessons


This year has been a successful one for social media. Not only have we seen the usage of Twitter and Facebook rise, but we have also seen some (well quite a few) new social media platforms arise.  Starting with Snapchat; which has become a very popular way to send images to friends and just communicate for fun. Not only is Snapchat one of the newest popular social media platforms but we also have the likes of Instagram (including features such as InstaVid & Instagram Direct) and Vine; which is a platform that allows its users to upload video’s which can be a maximum of 6 seconds.

Social media is more visual

Social media, in my opinion, is beginning to get more and more visual. First, we had Facebook and Twitter starting off as text based social media platforms, now they (more so Twitter than Facebook) are encouraging its users to use pictures, making Twitter more visual as they recently released the feature which allows its users to send images via. direct messaging when using a Twitter app on IOS, Android etc. Not only have Twitter added this feature to make their platform more visual but they have also recently changed the way in which images are displayed on both the app and Twitter.com. As tweets/links no longer need to be clicked to view an image, as the image is already open and visible on your Twitter feed. This is better because it catches your attention more..also it would seem that people prefer visual tweets over textual tweets; as it’s known that tweets with images are 94 percent more likely to be retweeted

Also, the fact that social media is becoming much more visual could’ve played an important role in Facebook wanting to buy Snapchat, as well as (should) know that Facebook offered Snapchat a hefty sum of $3 billion, resulting in Snapchat declining this. Maybe this was because Snapchat have envisaged that social media is becoming more and more visual, or do the creators of Snapchat think their app is worth, or will be worth, much much more than $3 billion?!

Social media’s for kids?

No, social media is not just for kids. Some people have a misconception that social media is for kids; talking to friends, making new friends, playing games etc etc. However, it’s much more than that. Why? How? Well it’s pretty clear that social media is a very influential platform, and this is why social media can have effects on people; it can effect whether somebody gets a job (or not), it can affect your relationships..

Twitter can help you get a job, so can LinkedIn and many other platforms..but they (if used wrongly) also do the opposite. Use your social networks wisely, keep it (relatively) professional; don’t let an employer see anything you would be embarrassed about (i.e. a drunken picture on your Facebook profile).

social media - socail networking-media

SEO in Google


Want to know how to reach the top of Google’s Search Engine Optimisation rank system?

Well you could search Google for hints and tips, which would mean changing everything you’ve already done. However, there is another option; you could watch the following video’s and subscribe to the channel for the best ways to boost your Google SEO.

How to get to page one of Google & QUICKLY!

What matters when considering the Google SEO ranking?

-Title; keywords don’t necessarily matter. Make your title short and relevant to your post.

-Clicks; the more clicks you get the higher you’ll rank.

-Bold. Make a keyword bold, highlighted, this will make your post more visible!

-Make sure the keywords you’re aiming for are the first/second word in your blog/website title.

-Blog about your link; make yourself more visible.

See more here

SEO SECRETS!

Want to know what businesses use to increase their Google SEO? Check this YouTube video for more info.