Stumbleupon as a marketing tool?


A lot of people use social media websites such as Twitter, Facebook and Pinterest to increase traffic to their blog, and to basically market their blog. Stumbleupon may be unknown to a few people, but if you’re into social media I’m assuming that you’ll have AT LEAST heard of Stumbleupon.
I’ve been thinking for the past week “what could my next blog post be?” and it occurred to me that I don’t, 100%, know what Stumbleupon is, so I thought I’d do a little research, find out what other people are saying and see what you think to it…have you used Stumbleupon? If not, maybe you’re like me and don’t really know what Stumbleupon’s purpose is. Well if you want to know, keep reading…

What is Stumbleupon?

It’s both a social bookmarking tool and a social voting tool.

Stumbleupon allows you to save (bookmark) the links to pages which you like, which is similar to other online bookmarking tools such as Pocket, Instapaper and Delicious.

Also it allows you to either thumbs up or thumbs down articles, if you like an article you are randomly shown when you press the “stumble” button you can hit the ‘thumbs up’ button, if you don’t like the article then you can hit ‘thumbs down’.

How to use Stumbleupon?

Go to www.stumbleupon.com

Sign up for free and what interests you – this will help Stumbleupon to find articles of interest to you

It’s that simple, then you can ‘start stumbling’.

 

I have shared my blog posts on Stumbleupon and have found that I have gained quite a bit of traffic, so it’s definitely a good marketing tool.

BUT could it be the next big thing in the marketing world? …I don’t know about that. I just don’t quite get it.

I will continue researching about Stumbleupon, researching how other bloggers/marketers are using Stumbleupon to promote themselves and I’ll get back to you with a “how to use Stumbleupon as a marketing tool” type post, or something similar.

Let me know if you’ve used Stumbleupon or point me in the right direction – let me know how you use stumbleupon as a marketing tool.

As always I enjoy hearing your thoughts and hearing about what methods for marketing you do.

Don’t hesitate to contact me if you’d like to guest blog for

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Stay tuned to my blog as my next blog post will be done by a guest blogger..

Follow me on my social media, if you don’t already:

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LinkedIn; an online CV?


LinkedIn; a social media site which is considered the ‘Facebook’ for business people, students, graduates and so on…

On LinkedIn you are able to add sufficient information to your profile to entice a potential employer, including; adding information about different types of experience you’ve gained, gaining recommendations from your connections, endorsing connections for skills you believe they have…the list goes on. LinkedIn is, effectively, a detailed online CV…Isn’t it?

In all honesty, even though I’m a fan of traditional methods, I do believe that using LinkedIn as an “online CV” would benefit you, especially because you can gain recommendations from people who are in the same/similar profession as you. This is a huge benefit over the traditional paper CV method, as secondary opinions regarding the skills you have (and the recommendations which you’re able to receive on your profile) would be much more persuasive to a potential employer than a list of your skills bullet pointed down a page.

LinkedIn, like any social media site, is accessible 24/7 and therefore you would be able to access your profile to edit and update it at any time of the day, likewise a potential employer could access your LinkedIn profile at anytime; also checking to see whether you’ve added more information, gained further recommendations or even more skill endorsements. Paper is static, the web is (most definitely) not. It’s ALWAYS changing!!

 

Don’t forget to connect with me on my Social media

Couples Now Demanding ‘Social Media Prenups’


I was searching the internet for social media (SM) related news for you guys and came across this, and wondered what you thought. Is this taking things over the top regarding SM? Or is this the beginning of SM taking over our lives, shaping how we act/behave?

Divorce Prenuptial agreement

Sky News have reported that couples, in America, have begun asking their attorney’s for social media clauses in prenuptial agreements. According to a top attorney a third of her clients are asking for this clause to be added to their prenup. A breach of this prenup agreement can result in a fine of up to $50,000 (£29,700).

Read the original story below:

Couples Now Demanding ‘Social Media Prenups’.

and here’s another, similar, post by The Daily Mail

Are couples taking social media too far/too seriously?

What are your thoughts on this story?

Don’t forget to connect with me on my Social media

 

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Why should you use LinkedIn?


Since publishing the blog post; ‘What is LinkedIn Used For?‘ I have seen questions online (Twitter, Facebook, LinkedIn etc), and have also had questions asked like; how to use LinkedIn, what it’s for, why you should use it and so on. So, I thought I would go into why you should use LinkedIn; not only for business purposes, but to market yourself (if you like).

With more than 270 million users, and the majority of those being professionals, LinkedIn is a great platform if you’re looking to network, engage and even to share your own experiences, skills etc. It’s also a great platform, much more so than the likes of Facebook and Twitter, for opportunity. LinkedIn also allows you to connect with people you could potentially work with/for; so enabling you to connect with people in the industry you’re involved in.

I don’t want to overload this post with a load of statistics and numbers because that doesn’t help solve ‘why you should use LinkedIn’, instead I’m going to use my own experience to tell you why you should use LinkedIn.

I know I haven’t been blogging for that long (compared to bloggers who have been blogging years), but I feel like I have learnt a lot in a couple of months. Since using LinkedIn I’ve learnt:

  • LinkedIn helps you to gain opportunities (if used correctly).
  • Fill in all required fields, as best you can, on LinkedIn and this will help increase your connections; it will enable people in the same field as you, i.e. media, to find you.
  • If, like me, you blog as well as use different social media (Twitter, Facebook etc.) then you’ll know that keeping on top of it all can be a handful. However, I have found that just by posting, for example, a new (or existing) blog post to LinkedIn this increases my traffic quite  vastly; i.e. posting as an update or on different groups you’re a member of.
  • BECOME A MEMBER OF DIFFERENT GROUPS!! Make sure these groups are related to the field you’re in or want to be involved in.
  • Interact with your connections, don’t just rely on them interacting with you. It’s as simple as thanking somebody for adding you to their network when you’ve accepted their request to connect.

In my opinion the above points are reason enough to join LinkedIn, after all if you maintain a professional appearance and do your best to connect with like-minded people, what have you got to lose?

The use of social media is a personal opinion, but if you are wanting to join ONE social media site then (especially if you’re starting out in an industry) that site should be….LinkedIn. It has helped me to gain opportunities which I didn’t have before, such as connecting with like-minded people, people in the industry (media) I want to be involved in and it has also helped me to gain exposure for my blog.

I am by no means an expert in LinkedIn, or any social media, however I enjoy sharing my thoughts and experiences with you. So, if you have any further questions feel free to hit me up:

LinkedIn   |     Twitter      |      Facebook

Here are a few groups you should join if you’re interested in media, or are in the media industry:

So  feel free to…

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“Provide for the people”


Connect with me Don’t forget to like this post if you like it. Feel free to comment any quotes you like/find inspirational..

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Blogging for beginners


I didn’t start this blog that long ago, however I feel like, for those who may be thinking about setting up a blog (whatever the subject may be), it would be useful for them to get some ‘top tips’. I also thought that I could share some insight and expand on why people start blogs (generic points), did I adhere to the generic points stated, why did I start this blog, etc. etc.

Starting a blog; 10 reasons

  1. To create a “voice” – somewhere you can express your thoughts and opinions with like-minded people. This is an obvious reason to set up a blog, but it’s probably also one of the best reasons, because if you start a blog about something you have an interest and passion in it will spur you on to continue the blog and keep up with daily/weekly (whatever you decided) posts!
  2. To market or promote something – blogs are a great way to market yourself, a product, business or even a service.
  3. To help people – informative blog posts may help people to learn new things, for example a post which I published “Marketing Your Posts” which aims to help others market their posts effectively.
  4. To establish yourself – blogs are a useful platform for bloggers to launch themselves and get themselves established in the field or topic in which they’re blogging about; blogging helps you get noticed by more and more people!
  5. To connect – blogs allow you to connect to other social media platforms, i.e. posting your blog posts onto Twitter, Facebook, LinkedIn etc. immediately after you’ve published them. Blogs also allow you to interact with like-minded people, exchanging comments, sharing opinions and also enabling you to follow people with similar blogs for inspiration.
  6. To make a difference – many blogs involve posts discussing issues, this means the blogger could be trying to sway their viewers into thinking a certain way. However, blogging isn’t just about making people think the same as you, it’s all about sharing each others ideas because two heads are better than one..right?
  7. To stay active or knowledgeable in a field or topic – since the key to a successful blog is blogging frequently, interacting with your viewers and providing up to date (and knowledgeable) information, it’s a perfect way for bloggers to stay up to date in their field and up to date with events which may be happening in the specific field or topic. It enables the bloggers knowledge to continue expanding, and so will be able to give their viewers more insight into the topic!
  8. Stay connected with family and friends – the internet is an ever growing place, so blogs allow you to share pictures, stories etc. with family and friends which you may not see often. Blogs are a great tool to keep you connected with others.
  9. To make money – although not a lot of bloggers make a lot of money out of blogging it is a possibility. However, one of the keys to ensuring your blog will become successful is making sure that you’re passionate about the field or topic you decide to blog about; if you’re not motivated to write a blog post, and it becomes a chore, then why are you doing it? Through practice and patience it’s possible to make money from blogging via. advertising and activities on your blog which generate incomes, i.e. widgets which allow people to donate to your blog or a store,i.e if you’re running a fashion blog and want to create your own brand (or something like that).
  10. Finally and most importantly – Be creative and have fun with blogging – if you don’t enjoy the topic you’re blogging about, find something else..blogging should be something you enjoy, something you look forward to doing; it shouldn’t be like work!!!

When I began my blog I seriously didn’t expect to enjoy it as much as I do, but media is something which I am really passionate about and so enjoy blogging about it.

However, no matter how passionate you are it can still (sometimes) be tricky to come up with something that hasn’t been done before, something original that will captivate people.

I try my best to create original content, content which can be re-used and people will find useful! I really like how my blog has become a sort of social media “hub” for me, as I have all of my social networks connected/linked to my blog.

I am aware of how long this blog post has become so I will answer “why did I start my blog” in a separate post, if you’d like? (let me know in the comments). Although, I have an “about” page which tells you briefly about me and my blog, so check that out!!

Let me know what you think about this blog post in the comments section below. I would also like to know, in the comments, what you did to start your blog off; how did you market your blog? Why did you start your blog? etc. Alternatively, you could create a blog post in response and ping me, I’d love to read those.

If you have any questions don’t hesitate to ask me in the comments or via. my “contact me” page, you can also contact me/follow me on Twitter.

I look forward to all of your comments and interacting with you.

You can also connect with me;
LinkedIn
Twitter
Facebook
Google+

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Best free social media monitoring tools


What are ‘social media monitoring tools’?

Social media monitoring tools allow you to do just that, monitor your social media sites. If you aren’t sure what I mean here’s an example; take a popular tool ‘hootsuite’ which allows you to post to multiple social networks, i.e. posting the same post to Facebook and Twitter at the same time. Thus, social media monitoring tools allow you to post across many platforms quickly, they also (usually) allow you to schedule posts; which is useful because it makes you appear active on your social networks even when you’re busy.

According to overtone.com social media monitoring tools are:

Generally software, hosted or installed, that enables brands, products, and other topics to be identified in social media content

Popular social media monitoring tools

I discussed popular social media tools here and just wanted this post to be you sharing your favourite social media management/monitoring tools..I’d love to know what you use, I think it’d be helpful for us to learn from each other. Do social media management tools work for you better than managing your social media yourself? Do you use social media management tools for yourself or for a business?

Social media management tools OUTSIDE of business

Are social media management tools just there to be used by businesses? No, they’re not tools which can only be used by businesses; they can be used by anybody who has multiple social media accounts. There are lots of different social media management tools (see “Social Media Management Tools”) which can be used to help you/your businesses manage multiple social media accounts; not only saving time, but also increasing the traffic. Traffic is increased because, for example, if you didn’t use a social media management tool and just left your accounts dormant for a couple of days this would discourage your followers, maybe they’d unfollow you..who know’s? But if you were to use a social media management tool you could, when you were free, schedule a post for particular days you know you’re busy, thus making your accounts look active and so driving more traffic to your site with your content. I have found the scheduling tool very useful as it makes you seem c0nsistent with your posts on all your social media accounts, and so making more people want to follow you and discouraging your followers from unfollowing!

I would definitely recommend, if you haven’t already, to look at my linked article and choose a social media management tool you think you’d prefer; just use trial and error to begin with; i.e. scheduling similar posts at different times of the day to see when your followers are more active.

I often use ‘tweetdeck’ as it’s useful to make sure you stay engaged with your followers and make sure your followers don’t ‘forget’ about you by posting at least 2/3 times a day (most of the time)!!

Do you use social media management tools? If so, how many tools do you use? And how often do you use them?

Let me know what social media management tools you all like to use in the comments below or tweet me

If you have any questions don’t hesitate to ask me via. my “contact me” page, you can also contact me/follow me on Twitter.

I look forward to all of your comments and interacting with you.

You can also connect with me;
LinkedIn
Twitter
Facebook
Google+

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Job seeking in a digital age | Guest blog by EmployCallumToday


How the digital age brings job seeking to your front door

The recovering economy means more and more employers are confident about recruiting but they haven’t forgotten the lessons learnt from several years of recession and with an ever-growing pool of talent competition is tough. Employers can no longer afford to take a first through the door approach so how can job seekers grab the attention of potential employers and secure their ideal job?

In today’s digital age, a perfectly crafted CV is still a valuable use of time.

The only difference is that job seekers no longer need to trail door to door to let employers know they are looking for work. Many businesses today reject printed CVs, especially recruiters who commonly adopt a digital-only policy.

Popular sites such as Monster, Indeed and Reed mean you don’t even have to send your CV out to potential employers because they can find you. Although the success rate of being head hunted is considerably lower than actively approaching your potential future employers.

You are your own brand.

Richard Branson recently said the best form of advertising is the free stuff. This is particularly relevant for anyone looking to develop a successful career because employers are increasingly checking up on candidates using social media sites such as Facebook, LinkedIn and Twitter. How often do you see friends complaining about their job and employer online? If you were an employer and saw negative comments such as those would you take another second to consider that person’s application?

On the other end of the scale, how often do you see friends and other people you’re connected with talking about subjects that are relevant to their careers? If you are looking for your next career step or actively aware of your career progression, it will add benefit to strategically tweet information and post discussions that relate to your industry. I.e. if you are a digital marketer you should already know that content is king and you should have a regularly updated blog about your career learnings, industry news and technological advances.

Think of the 7P’s of marketing –  if employers are using social media then you should be using it too providing them with physical evidence that you are who you say you are.

It’s not all about attention in your particular category but attention per say.

Word of mouth is the strongest form of publicity and you are ten times more likely on average to succeed in an interview if you are recommended by someone the employer trusts. So why are you not running around phoning everybody you know to tell them you are looking for work? Because you don’t need to. Social media is word of mouth publicity and you can talk to any number of people at the same time using it. Don’t limit your reach by targeting a particular audience, aim to attract that audience and other people who might know somebody hiring that might point potential employers in your direction.

Consider these three rules and you could well be laughing all the way to the bank:

  1. Visual content is more appealing than just text across all social media channels
  2. People like subtle humour, they like ‘clever’ and they enjoy watching people try (take for example Ron Burgundy’s ads for the new Dodge Durango.)
  3. Use the Like Vs. Share rule and invite your friends and connections to grow your audience (Just remember to turn information and statements into a question answerable by liking or sharing.)

employcaltoday

Images like this work well on Twitter where you can only use 140 characters and equally on other social media channels.

To find out more about Callum Davies or his digital marketing campaign to find employment visit www.employcallumtoday.co.uk or get in touch with him by emailing info@employcallumtoday.co.uk.

Check out Callum on Twitter, Facebook, LinkedIn, Google+ and YouTube

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How to Craft The Most Retweetable Tweets – Heidi Cohen


Want to expand your Twitter reach?

I enjoyed reading this post, so thought I’d share it with you all.

ENJOY!!

How to Craft The Most Retweetable Tweets – Heidi Cohen.

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EmployCallumToday | Instagram Direct Vs Snapchat and Twitter


Guest blog on EmployCallumToday by myself & Chris Lisseman

“When we first heard about Instagram’s upcoming mystery event we were just as confused, yet excited as to, what to expect. We didn’t expect Instagram to come up with a whole new feature.”

Read the full article here:

EmployCallumToday | Instagram Direct Vs Snapchat and Twitter.