Sharing and creating content has become much easier with the use of the internet and its many social networking platforms. So, how can you ensure that YOUR content stands out?
Offer a unique perspective
Try to express and offer something different from what you would expect from the average company, blog, etc. Also, expressing something different from what the average reader might expect on a topic will ensure a unique perspective; and make your content stand out.
DON’T be afraid to say what you truly think – even if this means creating a little controversy, after all people like controversy; something to get them talking about you/your blog.
It goes without saying that your content should be created with one person in mind; your customer. Think quality, not quantity; it’s better to create a couple (or one) blog post per week which are quality and relevant to your audience, instead of creating 5/6 blog posts a week which don’t engage your audience.
One of the most important things to do to get your content to stand out is to… Get found
There’s no point in creating content if your intended audience isn’t going to find it. Make sure you can be found, be searchable. If you’re producing content which is relevant information then you’ll make it easier for search engines to index you; making you more searchable. So, make sure you’re producing the right content for your topic and audience.
An easy way to get found is to be on many social media platforms; Twitter, Facebook, LinkedIn. Linking these accounts to your blog can help you gain more viewers for your blog, increasing your readership and also vice versa; people who follow your blog may go on to follow your Twitter, like your Facebook page and connect with you on LinkedIn via. links on your blog homepage.
So, how do you use your content to be unique, engage and get found? Let me know in the comments section, I’d love to know what you’re doing with content.
Don’t forget to connect with me on my Social media, I look forward to interacting with you on: