Why should you use LinkedIn?


Since publishing the blog post; ‘What is LinkedIn Used For?‘ I have seen questions online (Twitter, Facebook, LinkedIn etc), and have also had questions asked like; how to use LinkedIn, what it’s for, why you should use it and so on. So, I thought I would go into why you should use LinkedIn; not only for business purposes, but to market yourself (if you like).

With more than 270 million users, and the majority of those being professionals, LinkedIn is a great platform if you’re looking to network, engage and even to share your own experiences, skills etc. It’s also a great platform, much more so than the likes of Facebook and Twitter, for opportunity. LinkedIn also allows you to connect with people you could potentially work with/for; so enabling you to connect with people in the industry you’re involved in.

I don’t want to overload this post with a load of statistics and numbers because that doesn’t help solve ‘why you should use LinkedIn’, instead I’m going to use my own experience to tell you why you should use LinkedIn.

I know I haven’t been blogging for that long (compared to bloggers who have been blogging years), but I feel like I have learnt a lot in a couple of months. Since using LinkedIn I’ve learnt:

  • LinkedIn helps you to gain opportunities (if used correctly).
  • Fill in all required fields, as best you can, on LinkedIn and this will help increase your connections; it will enable people in the same field as you, i.e. media, to find you.
  • If, like me, you blog as well as use different social media (Twitter, Facebook etc.) then you’ll know that keeping on top of it all can be a handful. However, I have found that just by posting, for example, a new (or existing) blog post to LinkedIn this increases my traffic quite  vastly; i.e. posting as an update or on different groups you’re a member of.
  • BECOME A MEMBER OF DIFFERENT GROUPS!! Make sure these groups are related to the field you’re in or want to be involved in.
  • Interact with your connections, don’t just rely on them interacting with you. It’s as simple as thanking somebody for adding you to their network when you’ve accepted their request to connect.

In my opinion the above points are reason enough to join LinkedIn, after all if you maintain a professional appearance and do your best to connect with like-minded people, what have you got to lose?

The use of social media is a personal opinion, but if you are wanting to join ONE social media site then (especially if you’re starting out in an industry) that site should be….LinkedIn. It has helped me to gain opportunities which I didn’t have before, such as connecting with like-minded people, people in the industry (media) I want to be involved in and it has also helped me to gain exposure for my blog.

I am by no means an expert in LinkedIn, or any social media, however I enjoy sharing my thoughts and experiences with you. So, if you have any further questions feel free to hit me up:

LinkedIn   |     Twitter      |      Facebook

Here are a few groups you should join if you’re interested in media, or are in the media industry:

So  feel free to…

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