Keeping track of individual accounts as well as a company or organization account together. You are trying to become a valuable partner and resource for your prospects and clients. Keep in mind that information that is being distributed via company-owned accounts (fan pages on Facebook, company profiles on LinkedIn, Twitter and YouTube accounts) can and should be amplified through employee personal accounts.
Action I: Review your social media monitoring results
You know people are talking about you in wide sense of the word, so you need to monitor social media. This is true for both you as an individual and for your company.
This can be done via a number of free tools such as Google Alerts (good for content but bad for Twitter, Facebook or LinkedIn) or Socialmention – Addictomatic (more focus on social networks but not always accurate). However, when you are serious about monitoring (and you should be)…
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