social media - socail networking-media

Marketing your posts


Want to know effective ways to promote and market your blog posts? Because writing the content for your blog is one thing, but the next step is marketing your content. What’s the point in writing the content if nobody is ever going to see it? Here are a few ways in which you can market and promote your blog posts effectively and easily:

Lets begin with some social media marketing tips and tricks

  • Facebook – don’t forget Facebook is a useful marketing tool. It allows you to post status’ and share posts/links which you like/think will be relevant to your friends. You can also use Facebook to write engaging statuses including the link to your article; this will help you to engage your audience/friends etc. and encourage them to click on your link.
  • Twitter – when you hit the publish button on your most recent post don’t forget to post to Twitter – as blogs (i.e. WordPress) allow you to automatically post your blog post this would be an easy, slightly obvious, marketing tip..but one many people forget about.
  • Google+ – add as many relevant people as possible to your friends list; this will encourage people to add you back and ‘+1’ your posts as well as share them.
  • Pinterest – create many relevant boards on your profile; this way you can share to your boards and these images will include links to all your recent posts.
  • LinkedIn – creating many connections would be an obvious tip, however an even more effect tip to marketing on LinkedIn is posting the links to your posts on groups. Make sure you are a member of relevant groups; create a discussion, ask questions first DON’T just jump right into promoting your link..ask a question relevant to your blog post AND THEN include the link to the bottom of your discussion. This way you’re not only encouraging people to click your link you’re also engaging people in conversation..getting people to talk about your topic, thus your blog post.
  • Forums – search for forums relevant to your niche, i.e. social media forums. When posting in a forum, or creating a thread/discussion, don’t forget to include the link to your post/blog in your ‘signature’; as this will post every time you post in the forum. Thus, enabling more people to see it; post at least 5 times a day for effective promotion.
  • VISUAL! – make your promotions visual, for example use a ‘please share’ graphic – something that will make people want to share your link and encourage more people to view your link.

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  • Guest posting – write a new blog post or use an existing article, which was popular on your blog, to contribute to a blog targeted to the same niche as yours. You could also collaborate with other bloggers who may have a similar niche on their blog to yours; this will help to increase the traffic to your blog.
  • RSS directories – post your blogs RSS feed to the top RSS directories, for example blogcatalog, this will also help you to market your blog and its posts..see your published article published on other blogs!

Those are just a few ways to market your posts. I find that they are effective and I’m also still trying new ways to market my WordPress blog and posts (as I’m new to this!). Let me know your favourite ways to market your posts in the comments.

Don’t forget to like and share this post if you like it.

If you have any questions don’t hesitate to ask me via. my “contact me” page, you can also contact me/follow me on Twitter.

I look forward to all of your comments.

social media - socail networking-media

Social Media in the Workplace | Guest Blog


The rise and proliferation of social media sites and its eventual utilisation by companies worldwide has resulted in the increased demanding for media graduates. Jessica Leeman, a first year student studying Media, has recognised this need in her interesting blog that tackles contemporary issues surrounding social media. In one of my many interviews since graduating from university, I (see my blog) had inadvertently discovered the power and gravitas that my grasp on social media brought to my CV. I had not anticipated it, for I knew that proclaiming that I was a fervent social media user – a system that had been widely abused by drunken students to humiliate each other – was an instant way to kill an interview. But when I saw my interviewer’s face noticeably droop when she mentioned the great difficulty that she had utilising the tool in a working environment, I saw the opportunity to convey my transferable skills in the workplace. I watched her jaw drop, when I told her about my social media ‘achievements’: that I had amassed 110,000 followers on Twitter; more than 1500 connections on Linkedin; 2275 friends on Facebook; 1000 followers on Pinterest and of course the 111000 views that I amassed on this very blog. Naturally during the interview situation it was pretentious to gabber on about these numbers. But seen as though this formal meeting was painfully going nowhere, I thought it would be only fitting to take an inch and then stretch it a mile. As a result I unduly padded out the remaining time in my interview about the ‘wonders’ of social media. Surprisingly I was offered an alternative role within the company than the one that I had applied for. The rationale behind this sudden change of situation? Apparently when I spoke about Twitter, it was the only time during the interview where my face illuminated and where I also spoke with a degree of passion. It is only reading recently on Jessica Leeman’s post about how social media can be utilised in the workplace that I found out that there is avenue to explore in the terms of utilising social media management as a full time job. In this context it was a contributing factor to me emphasising social media during the interview which helped me gain the internship.

Liked this guest blog? Read more from Zac on his blog

5 USEFUL TIPS TO A SUCCESSFUL BLOG


CLISSEMAN

When creating your blog, whether you want it to be a money maker or just a place to express yourself, making your blog a published piece of writing that has the reach it deserves can be influenced by yourself.

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Here are five of many tips to help your blog succeed:

1) Keep an online active presence – make sure you are updating you blog as often as possible or simply replying to any comments whenever you have the available time.

2) Share Share Share – use the other social platforms available to you, post your blog links on those platforms making the blog post more view-able.

3) Plan your content – Don’t expect to be able to just make up good quality content. Know what you’re going to post in advance.

4) Use tagging and categorising – use the right selection of words when tagging posts and categorise posts suitably…

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social media - socail networking-media

Social Media and Christmas!!


Christmas has finally come and people have began to take to social media to wish everybody a “merry Christmas”…or have they?

It’s that time of year again; CHRISTMAS! When everybody wonders what to buy their loved ones, and when people secretly hope that they don’t get lame presents which they’ll have to pretend to like on Christmas day and then hide them away for the rest of their lives. Bit extreme? It can happen..has it happened to any of you? Or have you always received presents which you’ve loved and thought “wow I really needed/wanted this”? I’m not one to be ungrateful, but the present ideas some people come up with, people who you have known for years, can be insanely random…you’d think they’d just met you and didn’t know your likes/dislikes etc.

Christmas isn’t just about present giving though, it’s about spending time with the family and enjoying the Christmas holidays before everybody’s lives begin to be hectic again with school, work, college, university and what not. About now I guess you’re are probably wondering…”where does social media fit into all this?” Well hold your horses I’m about to tell you.

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I saw an article on socialmediatoday which argued the “war on Christmas”;

Recently, the Christmas warriors at Fox and on conservative talk radio have lumped people using “Xmas” instead of “Christmas” as another example of their fictional War on Christmas.

They then went on to say that “Christmas” had been abbreviated to “Xmas” or even “Happy Holidays” because they contain less characters than “Christmas” or “Merry Christmas” and so are popular to use on Twitter because you only have 140 characters per tweet. This could be true, however this reasoning for the popularity of these abbreviations would not apply to other social media platforms such as Facebook, Instagram, LinkedIn etc. where there are no character limits per status/post. Maybe Twitter is the most influential platform? Or maybe the use for these abbreviations are down to preference? Or maybe down to the fact that it’s easier and quicker to type “merry Xmas” (for example) to a lot of people than it is to type “Merry Christmas”?

If the reason that “Christmas” and “Merry Christmas” have been abbreviated to adhere to the character count of Twitter, would this make Twitter the most influential social media platform if these abbreviations are continued across other platforms? Surely it should because if you spend the majority of your time on Twitter and then use these abbreviations on other social media platforms it would be evident that Twitter has influenced you to abbreviate your posts on other platforms.

What do you think?

Do you think it’s just slang which has been normalised into our every day speech?

Is it personal preference?

Do you abbreviate Christmas? Merry Christmas? Or don’t you?

Let me know in the comments I like to hear what you all think..or just let me know if you enjoyed this post, or not; I enjoy reading everyone’s comments.

Also, if you would like to contact me with any questions about my blog or for me to do a guest blog, review or even if you would like to collaborate with me on my (or even your) blog; go to the contact me page.

You can also connect with me;
LinkedIn
Twitter
Facebook
Google+

social media - socail networking-media

EmployCallumToday | Instagram Direct Vs Snapchat and Twitter


Guest blog on EmployCallumToday by myself & Chris Lisseman

“When we first heard about Instagram’s upcoming mystery event we were just as confused, yet excited as to, what to expect. We didn’t expect Instagram to come up with a whole new feature.”

Read the full article here:

EmployCallumToday | Instagram Direct Vs Snapchat and Twitter.

social media - socail networking-media

Social Media lessons


This year has been a successful one for social media. Not only have we seen the usage of Twitter and Facebook rise, but we have also seen some (well quite a few) new social media platforms arise.  Starting with Snapchat; which has become a very popular way to send images to friends and just communicate for fun. Not only is Snapchat one of the newest popular social media platforms but we also have the likes of Instagram (including features such as InstaVid & Instagram Direct) and Vine; which is a platform that allows its users to upload video’s which can be a maximum of 6 seconds.

Social media is more visual

Social media, in my opinion, is beginning to get more and more visual. First, we had Facebook and Twitter starting off as text based social media platforms, now they (more so Twitter than Facebook) are encouraging its users to use pictures, making Twitter more visual as they recently released the feature which allows its users to send images via. direct messaging when using a Twitter app on IOS, Android etc. Not only have Twitter added this feature to make their platform more visual but they have also recently changed the way in which images are displayed on both the app and Twitter.com. As tweets/links no longer need to be clicked to view an image, as the image is already open and visible on your Twitter feed. This is better because it catches your attention more..also it would seem that people prefer visual tweets over textual tweets; as it’s known that tweets with images are 94 percent more likely to be retweeted

Also, the fact that social media is becoming much more visual could’ve played an important role in Facebook wanting to buy Snapchat, as well as (should) know that Facebook offered Snapchat a hefty sum of $3 billion, resulting in Snapchat declining this. Maybe this was because Snapchat have envisaged that social media is becoming more and more visual, or do the creators of Snapchat think their app is worth, or will be worth, much much more than $3 billion?!

Social media’s for kids?

No, social media is not just for kids. Some people have a misconception that social media is for kids; talking to friends, making new friends, playing games etc etc. However, it’s much more than that. Why? How? Well it’s pretty clear that social media is a very influential platform, and this is why social media can have effects on people; it can effect whether somebody gets a job (or not), it can affect your relationships..

Twitter can help you get a job, so can LinkedIn and many other platforms..but they (if used wrongly) also do the opposite. Use your social networks wisely, keep it (relatively) professional; don’t let an employer see anything you would be embarrassed about (i.e. a drunken picture on your Facebook profile).

Beyoncé demonstrates the power of social media


Another great post by Chris!

CLISSEMAN

Beyoncé released her latest self-titled album on the 13th of December, much to the surprise of everyone. The ‘crazy in love’ singer broke a music industry tradition and I am certainly sure she hasn’t regretted it since. The album has sold over 830 thousand copies reveal recent figures. Beyoncé also broke iTunes records for fastest selling album.

Instead of embarking on a promotional tour, appearing on numerous chat shows and visiting lots or radio stations, beyoncé simply took to Instagram and Twitter with a post captioned ‘Surprise’ as according to Sky News, she was bored of the traditional way and felt she could connect with fans better this way.

The success of ‘Beyoncé’ in less than a week has proved just how powerful Social media, and the outcome it can have, is.

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Facebook self-censorship


What is self-censorship?

Self censorship basically means to censor your own work to make sure you are happy with it; that the post, website etc. portrays you in the way you would like to be portrayed.

Facebook have began to look at posts which you have and haven’t published, they have also began tracking the trends and thoughts of the people who have typed a post, but have no hit the send button. They focus on status updates, posts on people’s timelines and comments on posts. They have called this “self-censorship” as they’re looking at the posts which people have self-censored by deleting them/choosing not to post them.

Why are Facebook doing this?

Facebook have not only decided to track people’s ‘failed’ posts, but they have also started tracking declined friend requests so that they can analyse why this is and try to make ‘failed’ posts and requests into successes. Clearly this is just another way they can improve their statistics to make them look even better than they already do, as if having approximately 1.19 billion users wasn’t enough!

Here’s an interesting statistic by Wired.co.uk

“Over the course of those 17 days, 71 percent of the users typed out a status, a comment, or both but did not submit it. On average, they held back on 4.52 statuses and 3.2 comments.”

To me this is very Big Brothery, snooping and looking at posts which users have decided not to post…what will they do next; save them?

What do you think to this?

Let me know in the comments or on Twitter

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