If there’s one thing that fashion and social media have in common, it has to be that they both need to be engaging – GQ or the likes of company wouldn’t exist if people weren’t interested in the lifestyle that the industry provides. Similarly with the likes of Twitter, what use would it be without all of it’s followers.
We are beginning to see the industry through a different lens, as fashion brands embrace the ever changing world of social media. They can no longer stand on their beautifully merchandised windows to draw and create attention. What brings that attention is something that is impressionable, like social media, it’s instant and you have to think on your feet but most importantly engage and listen.
To some brands being social comes naturally, others not so much. Just as Vogue has a brand to protect, only showcasing the best and most stunning…
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