- Actively use your company LinkedIn page.
- Join groups.
- Share content which adds value.
- Encourage friends and colleagues to like and share your content to their profiles.
- Listen and participate.
- Set up your own group.
- Ask for recommendations.
- Use LinkedIn services.
- Monitor your own performance.
When posting video and media content it’s important that your content adds value, if your content isn’t valuable it won’t be shared, liked etc. and so won’t encourage traffic to your website/profile.
- LinkedIn Drives More Traffic To Corporate Websites Than Other Social Sites (socialmediatoday.com)
- Best Ways To Market Your Internet Business Or Product (internetmarketingmade2simple.wordpress.com)
- Why LinkedIn Is the Preferred B2B Social Marketing Platform [SLIDESHARE] (socialmediatoday.com)