- Using LinkedIn to Advance Your Career [VIDEO] Financial Etiquette: Workplace Edition (community.ally.com)
- LinkedIn – Video and Media Content (jessicaleeman.wordpress.com)
- LinkedIn Boot Camp: The Basics (rosied.ca)
72% of companies say they use social media in work but only 3% get the full benefit from it. Only 15% of emails are deemed to be useful. By implementing highly efficient social media practices we could reduce email by 80%, save $900 billion annually in telecommunications and decrease travel costs for business men and women by 40%. Check it all out in the infographic below.
What is LinkedIn?
LinkedIn is a social networking website specifically designed for those in a professional occupation. So, allows you to connect and network with colleagues and, possibly, even potential employers. LinkedIn is designed to be professional, therefore you’re unable to, for example; customise/personalise the layout of your profile and are also unable to do things such as, embed your favourite YouTube video’s and host blogs.
LinkedIn is a social networking website which presents its members in a professional way, this is unlike other popular social networking websites, i.e. Facebook, because in the past people have lost their jobs due to negative online content which they have posted or a friend has posted.
Facebook is LinkedIn’s closest competitor. Facebook is a group-based social network, whereas LinkedIn focuses solely on the individual and his/hers accomplishments. This seems to make LinkedIn a unique social networking site.
Video & Media Content on LinkedIn
LinkedIn allows its users to upload media content such as videos. To add a video to LinkedIn you have to do it via. ‘slideshare‘, by using slideshare you can add presentations and/or video’s to your LinkedIn profile. Alternatively, you can go to “profile” > “edit profile”; here you can upload your own video’s, images and even your own documents. This is so you can showcase your work and skills to potential/current employers. So if you were, for example a photographer you could build a portfolio of your own images on your LinkedIn profile for potential employers/customers to view.
If you are using social media to promote your business, or you are thinking about using social media to promote your business, then the first step to being successful in your social media marketing efforts is to put a plan in place. Create a social media marketing planthat will outline what you want to achieve on social media and how you plan to do it. It is important to include in your plan the strategies and tactics to grow your social networks and keep them engaged. In this blog post series, I will go over some tips on creating engaging content and growing your social networks.
Here are 7 tips for creating engagingcontent on social media:
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Social media involves interacting with people to create, change, share and exchange information with the online community.
There are many examples of “social media” websites, for example; Twitter, Facebook, Pinterest, Tumblr. These are all popular websites used in people’s everyday life to share information with the online community that they’re building up. Social media is a brilliant way to build friends and gain contacts, i.e. for business, which could be very beneficial for you.
Once an online presence has been created it isn’t always easy to build up an online ‘community’ of people, an audience, you want to reach out too. People spend a lot of time trying to build this ‘community’ which is why people would argue social media is negative. People seem to be spending more time creating an online ‘community’ than building up relationships in reality i.e. distancing themselves from family and friends.
However, there are infinite opinions about social media, such as this video on YouTube which is a great insight into social media.
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